Get brand deals without impacting physical and mental performance.
Our experts coach you on both branding AND how to reduce damaging dopamine release patterns and levels. BETA PILOT NOW OPEN! Apply HEREWhy Are You Here?
ATHLETES
You want the brand deal. You know how social media works. You need:
- To figure out and maintain your brand value
- To create content that attracts the right deal for you
- To do all this but reduce the distractions and negative impact from digital media usage
TEAMS and COACHES
You want focussed and successful athletes. You need:
- To recruit high performance athletes
- Coachable athletes not distracted by digital media
- An economical and effective solution
- Career advancement (Coaches)
PARENTS
You want a happy and healthy athlete. You need:
- Your young adult to be present and not on their phone 24/7
- Support to support them in both athletic and brand endeavours
- To understand how your own digital content impacts them
AGENTS and PLAYER ADVISORS
You want athletes to attract team and brand contracts. You need:
- To attract high quality athletes
- An economical and effective program to guide athletes on branding
- To not risk NCAA eligibility (so not managing their brand on their behalf)
What You Get
DYNAMIC CONTENT
7 years of research told us you want content in snippets, in various formats, that mimic content you already like to consume.
THE CONTENT PLAYER
Our dynamic content is uploaded here to guide, entertain and inform you on how to build a successful brand.
EXTENSIVE NETWORK
Multiple voices from various sectors provide access to experts that can usually only be found in a pro team.
PRIVATE COMMUNITIES
Hubs can be set up to keep groups of athletes together – a team, an organization, an agent group. We also have a Coaches Hub and a Parent Hub.
ON-DEMAND AND LIVE LEARNING
The content player provides on-demand learning while the Hubs have live Q&As, a collaboration zone, a question zone and links to new content as it drops.
360 APPROACH
We support brand building in conjunction with optimal psychological and sports perfromance outcomes.
As seen on: The Athletic, INC.com, Sporting News Canada, CoSIDA’s 360 and NHLCA Education Seminar Series And at: NHL Draft 2019/USA Hockey's Coaches Clinic
If you’re not building your online brand – the media and the trolls are.
Fi Birch
Founder, Chief Communications Specialist, Keynote Speaker
Pro Athlete Online
How Pro Athlete Online can help all athletes:
- College athletes will not jeopardize scholarships, career or place on a pro team
- All athletes will increase future opportunities
- Pro athletes will vastly reduce their risk of losing sponsorships
- Pro athletes will learn how to juggle sponsored, team and indivdual content
- Injured athletes will not lose momentum during rehabilitation
- Relocating athletes will earn new fans while maintaining previous fan base
Seminars and coaching is customized to include the team’s, college’s or association’s own social media policy
Colleges and sports teams: Do more than tell them "Don't post that."
(And then cross your fingers for a season.) Find out why Fi is the one to talk to your athletesFiona Birch has been a crucial part of my social media. Before I started working with her I was behind the trends and really did not know how to promote myself, or the brands I represent on the social media. She helped me understand where my time is best spent and how to build time efficient social media platforms. She is on the cutting edge, understanding what new trends should be followed and which should be left alone. I was able to be one of the first professional triathletes to start using Facebook Live stream which agave me an advantage in the social media world.
Fiona Birch makes sure she works with you to build up your brand in an authentic way, that will show who you are to your fans and sponsors.
She is there to help you navigate all the pit falls of social media. Making sure that the right things are said at the right time. She makes sure that any crises are handled professionally and quickly.
After an early season crash that occurred in one of my races, Fiona was on the phone with me right away building a strategy on how to handle this incident. On the flip side she was crucial in promoting my victories and making sure my fans had a connection with me.
Fiona Birch has an amazing understanding of the social media world and is a great addition to your team.
Taylor Reid
“Fi completely changed my mind about social media. As a hockey coach to teenagers, social media/internet use is a frequent topic. In a world where the internet is all surrounding, I was consistently spending my time telling players to stay away, to not engage, to remove their internet footprint. Fi gave me a new perspective towards helping my players understand social media. Rather than telling them what not to do, I can now ask them critical questions about what message they are sending out in to the universe. Fi helped me to support my players in making good, sound and thoughtful decisions about their current and future selves. “
Brad Byce
Coaching Director, Team Wisconsin
“I had the absolute pleasure of working with Fiona when she was a speaker at Canada’s largest Social Media Conference, Social Media Camp, in Victoria. Her talk about “Embracing Social Media Risk to Create Opportunities for your Brand” was very well received and, as Head Coach of the Camp, was one that I highly recommended for attendees. Her insights into dealing with online brand reputations, both large and small, was invaluable to the audience and her delivery was at a down-to-earth level that all could understand. On a personal level, I found Fiona to be very easy going and easy to get along with. She is engaging, funny and very engaging to talk to. I highly recommend her to anyone looking have her speak at an event, conference or workshop.”
Sean Smith
Head Coach at Social Media Camp