The Pro Athlete Online Digital Footprint:

The Athletic: Meet the mind behind the Vegas Golden Knights Twitter machine

Read my thoughts on what the Golden Knights are doing in social media in this piece in The AthleticTO written by Ruth Kapelus

Read it here.

Ripe with indivudual talent, Maple Leafs Socia Talent is on team

Read my thoughts included in this Sporting News Canada piece by Mike Augello on what’s critical to building a resilient brand 

Read it here.

Build a resilient brand: Show your Student-Athlete’s true self. 

An article Fi Birch wrote for CoSIDA’s 360 (a publication of the College Sports Information Directors of America) Volume 2 – Issue 3 – Summer 2017

Read it here.

Future athletes and social media

Listen to Fi discuss social media risk and the young athlete on the Digital Highway podcast

Listen here.

Pro Athlete Online Press Release

Details why Fi founded Pro Athlete Online and who it is for

Listen here.